Minimum Advertised Price Policy

Purpose and unilateral nature of the policy

TurfAid, LLC, doing business as PurOxy ("PurOxy"), has adopted this Minimum Advertised Price Policy (the "Policy") to support the PurOxy brand, encourage investment in product education and customer service, and maintain a consistent marketplace presentation of PurOxy products.

This Policy is a unilateral statement of PurOxy’s independent business policy. It is not an agreement, and PurOxy does not request, seek, or accept any reseller’s agreement, promise, or assurance concerning advertised or resale prices. Each reseller remains free to determine independently the prices at which it advertises and sells PurOxy products. PurOxy likewise retains the unilateral right to determine the parties with which it will do business and the terms on which it will supply its products.

No reseller is required to sign or assent to this Policy. Any acknowledgment of receipt confirms receipt only and does not constitute agreement with the Policy.

1 Scope

This Policy applies to every reseller advertising PurOxy products to customers in the United States, including advertisements appearing on a reseller’s website, third-party marketplace, paid or organic search result, social-media account, email, text message, catalogue, circular, mailer, or other public-facing channel. The Policy applies only to the PurOxy products and configurations listed in Schedule A.

Products sold only by PurOxy, made-to-order bulk products, quoted freight configurations, and other products not listed in Schedule A are outside this Policy. PurOxy may add, remove, or revise products or prices in Schedule A prospectively by written notice.

2 Minimum advertised prices

The minimum advertised price ("MAP") for each covered stock-keeping unit ("SKU") is stated in Schedule A. Each listed configuration is a separate SKU with its own MAP. A reseller may advertise a covered SKU at or above MAP and may independently establish the actual selling price charged to a customer.

An unopened case advertised as a case is governed by the case-SKU MAP. An individual unit removed from a case is governed by the applicable individual-unit MAP. A reseller-created multipack or other configuration that is not listed in Schedule A has no separately established MAP and may not be represented as an authorized PurOxy SKU. For a reseller-created configuration, where the advertisement states or permits calculation of a per-unit PurOxy price, the advertised per-unit price must not fall below the applicable individual-unit MAP.

This per-unit requirement applies only to reseller-created configurations. It does not apply to a case or multipack SKU listed in Schedule A. Each listed case SKU carries its own MAP, which is set below the individual-unit MAP on a per-unit basis by design, and advertising a listed case at or above its case MAP complies with this Policy whatever per-unit figure results.

3 Covered advertisements

3.1 Advertising covered by the Policy

The following are covered advertisements when they communicate a price for a covered product:

• Product-detail, collection, landing, and marketplace listing pages;
• Paid or organic search results, social-media posts, display advertisements, and affiliate advertisements;
• Email, SMS, catalogue, circular, mailer, and other promotional communications;
• Publicly accessible coupons, promotional codes, rebates, gift-card offers, loyalty awards, or other benefits tied specifically to a PurOxy product; and
• “Was/now,” strike-through, comparison, or similar pricing presentations when the current or net advertised price falls below MAP.

3.2 Advertising not covered by the Policy

This Policy does not apply to:

• The price actually charged to a customer at checkout;
• A price displayed only after the customer places the product in a virtual shopping cart;
• A price accessible only after an identified customer signs into a password-protected account;
• An in-store shelf tag, in-store display, or oral quote that is not distributed or visible outside the physical retail location;
• A privately negotiated and unadvertised transaction price; or
• A genuinely storewide promotion that does not identify or feature PurOxy, does not state that PurOxy is included, and does not publicly display the resulting price of a PurOxy product.

A price does not become exempt merely because it is labeled a coupon, discount, rebate, loyalty benefit, or promotional code. If a public advertisement identifies PurOxy, states that the offer applies to PurOxy, automatically applies the offer to a PurOxy product, or displays a resulting PurOxy price, the net advertised price is subject to MAP.

4 Bundles and nonprice benefits

The advertised value of a PurOxy-specific coupon, rebate, gift card, loyalty credit, free product, free accessory, or other benefit will be deducted from the advertised price when determining compliance if the advertisement assigns the benefit a stated value or permits the net PurOxy price to be readily calculated. Ordinary free shipping is not deducted from the advertised price unless the advertisement assigns shipping a cash value as a PurOxy-specific discount.

A manufacturer-created configuration listed in Schedule A is governed only by that SKU’s MAP. A reseller-created bundle combining a covered PurOxy product with another item must not communicate or permit calculation of a PurOxy price below the applicable MAP. PurOxy may determine, in its independent discretion, whether a particular advertisement communicates an effective advertised price below MAP.

5 Promotional periods and exceptions

MAP is suspended during the promotional periods listed in Schedule B and during any additional period PurOxy announces in writing. Any suspension applies on the same stated terms to all similarly situated resellers. Unless a notice states otherwise, the suspension begins at 12:00 a.m. Pacific Time on the first listed date and ends at 11:59 p.m. Pacific Time on the last listed date.

PurOxy may authorize a prospective exception for discontinued, end-of-life, damaged, refurbished, returned, or liquidation inventory by written notice applicable to the identified products or class of resellers. No reseller employee or PurOxy sales representative may create an exception orally.

6 Administration

The PurOxy MAP Policy Administrator has sole authority to interpret and administer this Policy. Questions may be submitted in writing to MAP Policy Administrator, PurOxy, at Sales@PurOxyUSA.com. The Administrator may provide information about the Policy but will not negotiate MAP, request an assurance of compliance, or enter into an agreement concerning a reseller’s advertised or selling prices.

PurOxy sales personnel and independent representatives have no authority to modify this Policy, grant an exception, negotiate enforcement, or accept any reseller’s promise or assurance concerning price. PurOxy will not discuss one reseller’s prices, alleged violations, or enforcement status with another reseller and does not invite or encourage reseller complaints about competitors. PurOxy may independently consider publicly available marketplace information without undertaking any obligation to investigate or act upon it.

7 Enforcement

PurOxy will make all enforcement decisions independently. Depending on the nature, duration, frequency, and circumstances of the advertised-price violation, PurOxy may take one or more of the following actions:

1. Written notice identifying the observed advertisement and requesting correction, ordinarily within five business days;
2. Suspension of supply, incentives, marketplace authorization, or authorized-reseller status for a period determined by PurOxy; or
3. Indefinite termination of supply and removal of authorized-reseller status.

These measures are guidelines rather than contractual conditions or mandatory steps. PurOxy may accelerate, delay, repeat, or decline an action in its independent business judgment. PurOxy’s decision in one matter does not require the same result in another matter involving different facts. PurOxy nevertheless intends to administer the Policy evenhandedly among similarly situated resellers and to document the basis for its decisions.

PurOxy will maintain an internal record of observed advertisements and actions taken, including the date, SKU, advertised price, channel, supporting image or record, and disposition. Enforcement decisions are confidential and will not be negotiated or discussed with other resellers.

8 Changes and termination

PurOxy may amend, suspend, or terminate this Policy or either schedule prospectively at any time by written notice. PurOxy ordinarily will provide at least 14 days’ advance notice of a schedule change and at least 30 days’ advance notice of a material change to the body of the Policy, but may provide shorter notice when reasonably necessary to address legal requirements, product changes, errors, marketplace conditions, or administrative needs.

9 No third-party rights

This Policy is an internal statement of PurOxy’s unilateral business practices. It does not create contractual or third-party-beneficiary rights, an obligation to continue supplying any reseller, or a right to require investigation or enforcement against another reseller.

Schedule A Covered products and MAP

Effective with the Policy unless superseded by a later written Schedule A.

Direct-only combinations and made-to-order bulk products are not covered unless PurOxy later adds them to this schedule and offers them for resale.

Schedule B Promotional periods

MAP is suspended during the following periods, subject to Section 5:

PurOxy may announce one additional promotional period during a calendar year, ordinarily with at least 14 days’ advance written notice. A later written Schedule B supersedes this schedule.